I'm sure the marketing department felt they had a winner. I can just imagine the presentation. "In conclusion, Magnifico Yacht customers polled liked the idea, and it's becoming common in many luxury autos. We can also point out the safety aspects of not having to take your hands off the helm to change the stereo volume, or channel." "Good presentation Bob, and I like the idea. It's a lot better than that Grey Poupon mustard cockpit holder you pitched us on last week. We'll go with."